Sunday, November 7, 2010

Special offers (grrrrr)

I'm giving up.

I'm going to introduce a limited time special offer for next three items added to my Etsy shop. I'm bringing the price down from 35 to 25 dollars.

I'm really angry about it (can you guess??). The reason being - no, not that I'm some stingy witch who's crying for her potentially lost money. The reason being - I'm compromising my beliefs and it hurts.

Let me show you the picture. My earrings take about three to four hours to make - not a chance in the world to do them quicker, that's the peculiarity in stitching. Every stitch has to be sewn by hand, I cannot get around that. So I can't introduce any time-saving techniques. I guess I'm glad, because this means that my items get my full attention, fully special treatment, I'm putting my time and care there. Add some materials to that and you will see that I'm not really making any money with prices as they are.

Then - I have no sales. Nada, not a single one. And two people close to my heart suggested this is because of the price. I heard today - 'You tried everything, you changed descriptions, changed pictures, posted on blog, but you didn't move the price'. So ok, here's where I break. I'm willing to give it a try, just to see what happens.

What I hate about it is that the bullshit marketing I hate so much has finally caught up with me. Now I will have to use those hated phrases, to tell people out there how fantastic it is that I brought prices down. It's not fantastic. It's supporting all the wrong ideas. It's giving up, it's losing my personal fight. But here we go, I'm doing it.

I feel awful. This, too, happens.

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